Premium Plastic Surgery Domains and Dermatology Domains – The History of Medical Marketing and e-Marketing Domain Name Strategy by George Mentz

The use of the internet to market physicians has been popular since about the year 2000 as Google and Yahoo had emerged as dominant for a search to find doctors, lawyers, and other professionals.

George Mentz of Colorado Springs owns a global management consulting company and he has worked for over 20 years as an international marketing expert and lawyer with several of the top producing doctors and attorneys in the United States.

There was a time when  Mr. Mentz was able to send up to 1000 quality leads each month to a handful of plastic surgeons and dermatologists. These leads were what are called “hot leads” with a 25-50% close rate. Mentz said,  “We helped double revenue for some doctors in just 2 years”.

 In 2002-4, George Mentz wrote, published and authored 4 articles on SEO, recruiting and medical marketing which was published in top peer-reviewed academic journals.  In the articles, Mentz explained website marketing, coding, ethics, keywords, metadata, descriptive, key phrase issues, SEO tools,  and many other hot topics of the time.

The cost of PPC Pay Per Click marketing for cosmetic surgeons and dermatologists has skyrocketed over the last 20 years.  These days, just one click-through or phone call can cost as much as $100 or as high as $300 dollars to help acquire a new customer, and some plastic surgeons are spending from $100-300 dollars per customer on average in marketing.

The key issues today are having a relevant and memorable domain name for your practice locations that are specific to your locations along with integrating your domain with the webmaster tools of companies such as Microsoft and Google so that people can find you by web, phone or other.

The beauty of a branded geographical medical domain is that it keeps on paying you money for the rest of your career and works for you 24 hours a day.  Once you have a domain up and running that is in the top search results for a city or region, it provides a lifetime annuity of customers.

While a domain name can have a variable worth for doctors and other professionals, the real value is based strictly on brand,  leads, contact forms, and the phone calls generated by the domains. 

If any domain is producing 100-200 phone calls per month, you need to multiply the number of contacts or leads sent by a patient or client times the amount the client would generate in revenue. 

Thus, 200 new web customers per month at $200 dollars per client, would be an extra $400,000 dollars per year in revenue. Over a period of 10 years, that is an extra  $4 million in revenue from ethical, domain-name website marketing.

About 15 years ago, Mentz began identifying top medical-related domain names and has sold many.  Mentz says, “I have owned thousands of domains over the last 20 years, and doctors should definitely speak to an SEO professional or lawyer about buying a domain name to make sure you are getting domains that are generic, ethical, and applicable to a certain demographic keyword that is highly searched”.

We have identified several premium cosmetic surgery and dermatology domains that you can purchase online (as of today). These domains are available from SEDO Domains.   –   –  –  – –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –    –  –  –  –  –  –  –   –  –  –  –  –  –  –  – –  –  –  –  – –  –  –   –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –

The domains above are for sale on SEDO

While they are available at the time of this publication, they may be sold or removed at anytime from availability. Mr. Mentz is available for consultation directly at or

** Commissioner George Mentz JD MBA CWM Chartered Wealth Manager ® is a licensed attorney and CEO of GAFM ® global education, which is an ISO 29990 Certified professional development company operating in over 50 nations. Mentz is an award-winning author and advisory board member to several companies around the world in education, charities, and FinTech Companies. Mentz holds a Doctor of Jurisprudence degree, and MBA, and a Gradaute International Law Diploma/Certificate along with federal and state law licenses. Mentz and his companies have been seen in The Hill, The Wall Street Journal, The Week UK, The Hindu, the El Norte Mexico, Newsmax, The China Daily, The Arab Times, and many more.

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